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eCoupon Redemption Set to Double, Reaching $81bn by 2021

A new study from Juniper Research has found that eCoupon redemptions will double over the next 5 years, reaching $81 billion in 2021, increasing from an estimated $40 billion in 2016. Juniper’s latest research, Mobile & Online Coupons: Loyalty & Beacon Engagement 2016-2021, found that growth in digital coupon redemptions is to be driven by

McDonalds Sees Massive Success with Mobile Coupons

The most iconic name in fast food has achieved a miraculous milestone in the world of mobile coupons. According to Mobile Marketing Magazine, McDonald’s managed to drive seven million downloads of its mobile coupon app in the first three months of its availability. The app in question went live in September of 2015. Company CEO

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

New report on mobile consumer trends and behaviour shows consumers actively seeking out mobile-based campaigns and promotional offers of direct or immediate benefit to them Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims. The 2016 Mobile Consumer Study, produced

iProximity Launches the Mobile Coupon Factory

Retail is becoming a highly connected experience, both brands and retailers desire to extend consumer engagement, to go beyond just creating awareness and delivering offers into the rich integration of loyalty, proximity, and mobility. Mobile coupons have evolved from being simply a means of driving consumers in-store, to being a core element of promoting and

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